When I bought a bread in one shopping center, I saw the production process is displayed in stores. Although half of the show or simply mix the ingredients directly sprayed into the bread baking and then fed into a large van to the packaging of bread, still warm. I just applaud because these are usually bought bread that is so direct and has been on display in the box displayer. Consumers just choose, pay and take home packs.

This style is not really something new. In fact, already since the ancient times who knows what year some food vendors was a child, for example in Bandung – Indonesia ?Karedok? or ?Pecel? seller, always showing how the production process displayed by the vulgarity began to pour spices, grinding until wrap. As if no secrets are hidden kitchen.

Do you like it, ?with sales force like that? Honestly, I like. Transparency in the process of on going production has its own charm, so I do not hesitate to buy it. Moreover, the builders pecel or ?Karedok earlier, I often ask to wash over because the reasons could see there was a fly landed. This is in addition to testing the sales person I also want to make sure that I eat is really clean. Maybe a little bit arrogant, but that’s okay, once it was only once. I repeat again the next day. But there was a mirror in which in addition to knowing the production process there is also a communication between sellers and buyers.

But what if we want to see other consumer goods such as shampoo or motorcycles for example. Of course there are limitations, though some producers want to show the production process as an effort to convince consumers that high-quality goods. As one example of a medicinal product and snack products that show the production process into a media show on television advertising but only lasted 30 seconds. Again it has no limit and reciprocal communication.

My little conclude, many large and small companies want to show the production process to enhance product quality and to spread public consumption. This is to prove that the production process is done by not playing ?with the seriousness and importance of high quality.

I just realized that blogs were having the strength to accommodate the aspirations for a company that wants to display all the artifacts from the start of production to marketing. With a dynamic blog media, the company can show that production activities based on appropriate policies to be presented to the public or customers, either through video or media stories inserted images. This is where the role of blogs can raise the reputation of the company with the proceeds to broadcast his honesty.

There are mutual benefits for the producers and consumers.

For Manufacturern or producers :

• Will get feedback that is input / input will be from various walks of elements obtained through the media comment as evaluation material even further to get fresh ideas.
• Having a marketing medium, the pooling communication even relatively inexpensive.
• Given the many internet media develop a positive area so will result oriented business values of honesty.

For Consumers:

• Will get broadcast production process in more detail without having to wonder to look directly into place, it is positive if the diameter is not likely to get shut of loyal customers.
• If there is not yet understood or require clarification will be able to provide an input in the comments box.
• Behavior of some bloggers who I saw in the area of blogging will give strength to a company if you have a blog to remember this blogging habit is patterned:
• Visiting one another.
• Viewing, reading and listening to an article / blog content visited.
• Trying to understand the process of making things and other policy.
• Contributing through the Comments / Contact or Email

This is my argument why the blogosphere region has its own power. And it seems recently some companies in Indonesia have used blogs as a medium to foster their customers, some of which are Yamaha, Telkom, XL, etc..

I have great expectations, large and small companies will get things positive from blogging for business.

Have you other opinion ?

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